Fort Worth, TX, May 5, 2011—The Amon Carter Museum of American Art, Kimbell Art Museum, and Modern Art Museum of Fort Worth will each participate in the Association of Art Museum Directors’ (AAMD) Art Museum Day on May 18 with discounts for museum visitors.

The Amon Carter will offer a 20 percent discount in the Museum Store (excluding food and beverages) and on memberships up to $500. The discount applies to new memberships as well as renewals.

The Kimbell will offer 15 months of membership for the price of 12 with the purchase of a new membership.

The Modern will offer free admission to its galleries.

Organized to coincide with International Museum Day, Art Museum Day focuses on the theme of “museum and memory.” Participation by AAMD member museums emphasizes the lasting impact art museums have on their communities, highlights the value of the visual arts in society, and provides new opportunities for audiences to participate in the wide-ranging programs that art museums offer.

AAMD member museums—located across the United States, Canada, and Mexico—include smaller regional museums as well as large international institutions. International Museum Day is organized annually by the International Council of Museums (ICOM). AAMD’s Art Museum Day is an opportunity to focus attention on the role of art museums in North America.

“Art Museum Day is an opportunity to celebrate the collective memory of human creativity, both past and present, that art museums hold in the public trust,” said Kaywin Feldman, President of AAMD and Director and President of the Minneapolis Institute of Arts. “AAMD believes that art should be accessible and relevant to all, and we are so pleased that the art museums in Fort Worth’s Cultural District are joining with us and the global community of museums to create new opportunities for audiences to engage with museum collections and programs.”